The 2026 FIFA World Cup is set to bring an unprecedented wave of international visitors to British Columbia. With over a million tourists expected between 2026 and 2031, now is the time to refine your recruitment strategy and marketing approach to stand out in this highly competitive market. The province estimates that this event will generate over $1 billion in economic impact—how can your business make the most of this opportunity?
Join us on March 5th, 2025, for an exclusive online workshop designed for tourism businesses looking to enhance their competitiveness. Learn practical strategies to attract top talent, improve customer experience, and strengthen your marketing to appeal to key visitor segments—including high-value international travelers.
Why Attend?
This session is ideal for tourism businesses that want to:
✔ Be recruitment-ready for FIFA 2026.
✔ Attract and retain more clients through tailored guest experiences.
✔ Improve service quality to stand out in a competitive tourism market.
✔ Enhance marketing and communication strategies to connect with diverse visitor groups.
Did you know? Among the international visitors expected, a significant portion will come from French-speaking regions—including Quebec, France, and other parts of the world. Studies show that francophone tourists tend to stay longer and spend more than the average traveler, making them a valuable market segment for BC’s tourism industry. This workshop will equip you with strategies to tap into this growing market while strengthening your overall business approach.
Workshop Overview
This interactive session is tailored for business owners, HR professionals, recruiters, and marketing teams in the tourism sector. Whether you’re hiring seasonal staff, looking to improve customer experience, or refining your marketing, you’ll walk away with actionable strategies to elevate your business.
Agenda Highlights:
- Optimizing recruitment & retention for major tourism events
- Improving customer experience through service adaptation
- Marketing & communication strategies to attract diverse visitor groups
- Tools to assess and enhance your market readiness for FIFA 2026
Date & Location:
- Date: March 5th, 2025, 10:00AM – 11:00 AM
- Location: Online, through Zoom
Who Has Attended Before?
Industry leaders such as Fairmont Hotel, Marriott Hotel, Sandman Hotel, and Prestige Hotel have participated in past workshops, benefiting from practical insights to enhance their competitiveness.
Meet Your Expert: Stéphanie Wetterwald
With over 15 years of experience in marketing, Stéphanie has worked with more than 300 tourism businesses to refine their recruitment, marketing, and guest experience strategies. She collaborates with Destination BC and has a background in multinational tourism organizations, including National Geographic. Her expertise lies in helping businesses navigate market shifts and capitalize on emerging opportunities—like the impact of FIFA 2026 on BC’s tourism industry.
About the SDÉCB
The Société de Développement Économique de la Colombie-Britannique (SDÉCB) is a non-profit organization supporting BC businesses with consulting, training, and resources to help them grow and recruit top talent. Think of us as Small Business BC, but focused on expanding business opportunities through new markets and workforce solutions.
Need more information? Contact: Stéphanie at swetterwald@sdecb.com
Participation fee: $5 (non-refundable).
